FireStarter: A Blog on IP Address Intelligence

target accounts

Target Accounts | 4 min read

5 Quick Tips for Following Up with Sales Prospects

So, it’s been two weeks since you’ve last heard from that high-value prospect, what’s the deal? Did you reach them at a bad time? Did you overwhelm them by being too persistent? Was your outreach...
Firmographics | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and resources toward marketing to the specific group...

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...

29 B2B Marketing Terms You Should Know

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something,...
Target Accounts | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...