KickFire Blog: The Future of IP Address Intelligence™ | Target Accounts

Firmographics Target Accounts
Oct 17. 2019

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and ...

author: Angela Hawker

Target Accounts
Sep 18. 2019

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

  The look on Ben Franklin’s face says it all, he’s ...

author: Sam Quicke

Website Visitor Tracking Target Accounts
Jul 01. 2019

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “

author: Andy Golden

Account-Based Marketing Target Accounts
Jun 19. 2019

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been ...

author: Angela Hawker