FireStarter: A Blog on IP Address Intelligence

account based marketing

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people...

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent,...

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...