KickFire Blog: The Future of IP Address Intelligence™ | Account-Based Marketing

Account-Based Marketing Intent Data
Aug 22. 2019

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy ...

author: Andy Golden

Account-Based Marketing Reverse IP Lookup
Jul 17. 2019

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than ...

author: Andy Golden

Account-Based Marketing Reverse IP Lookup
Jul 11. 2019

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least ...

author: Andy Golden

Account-Based Marketing
Jun 27. 2019

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ...

author: Andy Golden

Account-Based Marketing Target Accounts
Jun 19. 2019

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been ...

author: Angela Hawker

Account-Based Marketing Firmographics
Jun 03. 2019

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes ...

author: Andy Golden