FireStarter: A Blog on IP Address Intelligence

marketing

Marketing | 2 min read

Hell Bent on Intent Episode 4

In Episode 4 of Hell-Bent on Intent, David Crane explains how he sees intent data, and how B2B companies have yet to realize the true power of intent.
Marketing | 2 min read

Hell Bent on Intent Episode 3

In the third episode of the Hell Bent on Intent series, Tukan Das brings on Dee Acosta from Metadata.io to walk us through how to choose the right intent data vendor, some red flags to look out for,...
Marketing | 2 min read

Hell Bent on Intent Episode 2

In this second installment of Hell Bent on Intent, Tukan Das talks with Kamil Rextin, founder of 42 Agency, about his recent article “Does Intent Data Really Work?”.
Marketing | 3 min read

Hell-Bent on Intent Episode 1

The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...
News & Updates | 3 min read

Highlights and Insights From B2BMX 2022

WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...
Marketing | 1 min read

How to Win in 2022 With Intent-Based ABM

Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
Website Leads | 3 min read

How to Identify Your Ideal Customers Using Data You Already Have

As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
Website Leads | 3 min read

Top 5 Mistakes Marketing Teams Make When Tracking First-Party Intent

Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...

5 Unique Ways to Improve Your Google Search Ads

Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...

How to Use First-Party Intent Data and Sending to Achieve ABM Success

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – "I'm just gonna send it!" video. But unfortunately, in today’s data-driven world,...
Marketing | 3 min read

Catching the Warmest Leads – Buyer Intent Data Explained Through Fishing

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...
Marketing | 2 min read

Two Websites Walk Into a Bar: An Explanation of First-Party Data

With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...
Website Leads | 4 min read

5 Ways to Personalize Content for Your Audience

Drawing in large amounts of traffic to your website is great, but getting your content to resonate with as many people as possible is a separate challenge. Marketers have been addressing this with...
Marketing | 5 min read

The Post-Pandemic Software Buyers Guide

If I had to sum up 2020 in one word, I would probably say dumpster-fire (ok, technically two). 
Marketing | 3 min read

The Psychology of Brand Awareness

From freeway billboards to soccer team jerseys to Formula 1 racecars and more, the average person sees an estimated 4,000-10,000 ads (and, by extension, brands) per day. 
Marketing | 1 min read

KickFire ABM TechTris is Here!

What does Account-based marketing (ABM) have in common with Tetris®?  We're glad you asked!  The answer is simple: In order to succeed, you must build a “stack” of elements that perfectly fit...

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...
News & Updates | 3 min read

2020 in Review – Looking Back on the Year that Reshaped ABM

2020 was a crazy year. There’s no way to overstate it.  Looking back on this past year, it’s hard to imagine how anyone could have predicted just how much the account-based marketing landscape would...

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 
Marketing | 2 min read

What are Technographics, and Why Do You Need Them?

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging.  ...
Marketing | 5 min read

How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget

Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...
Marketing | 1 min read

Tap Into Your “Goldilocks Zone” With B2B Buyer Intent Data

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too hot,...
Marketing | 5 min read

To Gate or Not To Gate – The Gated Content Showdown

Most of us out there are no strangers to the tradeoff between offering up some bit of personal information and receiving something in return. This is how most free products and services operate. The...
Marketing | 3 min read

What Are Retargeting Ads?

As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...
Marketing | 5 min read

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people and...
Marketing | 3 min read

Third-Party Cookies Are Doomed, Here’s How to Prepare

Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google.  It’s no secret that in recent years the entire cookie...
Website Leads | 4 min read

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...
Marketing | 4 min read

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye.  However, for digital marketers everywhere, this has led to a lot...

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...
Website Leads | 3 min read

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Marketing | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn, increasing your attention and resources toward marketing to the specific group that...
Marketing | 4 min read

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  IP geolocation refers to the practice of tracing a website...
Marketing | 3 min read

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...
Marketing | 3 min read

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent, recency,...
Marketing | 3 min read

29 B2B Marketing Terms You Should Know

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you...
Website Leads | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
Marketing | 3 min read

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
Marketing | 2 min read

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Marketing | 1 min read

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to the...