FireStarter: A Blog on IP Address Intelligence

marketing

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people...

What Are Retargeting Ads?

As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...

Third-Party Cookies Are Doomed, Here’s How to Prepare

Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google.  It’s no secret that in recent years the entire cookie...

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye.  However, for digital marketers everywhere, this has led to a...
Digital Marketing | 5 min read

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to...

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Firmographics | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and resources toward marketing to the specific group...

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  IP geolocation refers to the practice of tracing a website...

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent,...

29 B2B Marketing Terms You Should Know

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something,...
Target Accounts | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Firmographics | 1 min read

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to...