FireStarter: A Blog on IP Address Intelligence

ip address intelligence

Intent Data | 1 min read

How to Use First-Party Intent Data and Sending to Achieve ABM Success

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – “I’m just gonna send it!” video. But unfortunately, in today’s data-driven...
Intent Data | 5 min read

Public vs. Private – The IP Address Data Showdown

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire...

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...
Website Leads | 5 min read

How KickFire Uses KickFire: A Self Case Study

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we...

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 
News & Updates | 3 min read

KickFire’s Response to the Rise in Remote Work

“How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?” 
Technical | 4 min read

Why Data Integrity Matters

I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is...
Technical | 3 min read

How KickFire’s “Secret Sauce” Still Works for Remote Teams

At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better...
Technical | 2 min read

What is an IP Address?

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make...
Digital Marketing | 5 min read

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to...
Reverse IP Lookup | 5 min read

10 Questions to Ask Before Choosing Your IP Address Data Vendor

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...