FireStarter: A Blog on IP Address Intelligence

digital marketing

Digital Marketing | 5 min read

How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget

Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...

Google Removed Network Domain and Service Provider – What Can You Do About It?

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
Digital Marketing | 5 min read

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to...