FireStarter: A Blog on IP Address Intelligence

news updates

News & Updates | 1 min read

Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility

KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide...
News & Updates | 3 min read

Highlights and Insights From B2BMX 2022

WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...
News & Updates | 2 min read

A Letter From KickFire’s Founders

Silicon Valley is a tough place to do business. The chances of a startup thriving in these sharky waters are low to begin with, but add on the challenges that come with doing it all without venture...
News & Updates | 2 min read

IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech
News & Updates | 3 min read

RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships

San Fransisco, CA – RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships...
News & Updates | 2 min read

KickFire’s Buyer Intent Reveals Invisible Funnel for FunnelAmplified

San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these...
News & Updates | 2 min read

How RollWorks Selected KickFire as a First-Party Intent Data Vendor

CHALLENGE:  RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With...
News & Updates | 2 min read

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
News & Updates | 2 min read

One Year in the Pandemic – What We've Learned So Far

Can you believe it’s been a year since most of us said goodbye to our offices?  It’s been almost one year from the day our HR department sent out the email notifying our team that we would be...
News & Updates | 3 min read

2020 in Review – Looking Back on the Year that Reshaped ABM

2020 was a crazy year. There’s no way to overstate it.  Looking back on this past year, it’s hard to imagine how anyone could have predicted just how much the account-based marketing landscape would...

How KickFire Uses KickFire: A Self Case Study

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...

KickFire’s Response to the Rise in Remote Work

“How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?” 
News & Updates | 2 min read

Announcing the New KickFire API for Developers Hub

KickFire has always been an engineering-first company, so we pride ourselves on making life as easy as possible for our fellow developers. That’s why we offer a wide variety of both free and premium...
News & Updates | 2 min read

KickFire Provides Company Identification for G2’s First-Party Intent Platform

KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...
News & Updates | 2 min read

How We Built and Launched a New Product 100% Remotely in 44 Days

You read that right, from concept to product launch in just 44 days all while working remotely. 
News & Updates | 1 min read

KickFire Unveils New Account Intelligence Tool, KickFire SPARK

KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.
News & Updates | 2 min read

KickFire Releases New Extension for Adobe Launch

KickFire Releases New Extension for Adobe Launch And Announces Availability in the Adobe Exchange App Marketplace KickFire’s latest Adobe Launch Extension update delivers enhanced website traffic...
News & Updates | 2 min read

Clarity and ‘20/20’ Vision in 2020

With the turn of each new year, it is tradition, and part of the human spirit, to reflect on the past and look forward to the next year. We’ve learned from our mistakes, celebrated our successes and...
News & Updates | 2 min read

Webinar: How to Optimize Ad Spend through Keyword Intent Search & Personalization in Google Analytics

KickFire and iDimension join forces to show how to leverage account-level IP address data to optimize ad spend in Google Analytics and Ads on Thursday, September 26, 2019. Targeted ads are an...
News & Updates | 1 min read

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire expands B2B firmographic API to further assist its customers by increasing the IQ of their technology stack to drive account-based marketing.
News & Updates | 2 min read

KickFire and Bonfire Join Together to Enable B2B Personalization and Identification through Sitecore

KickFire’s integration module for the Sitecore Experience Platform allows Sitecore customers to identify anonymous website visitors and trigger account-based personalization and targeting.
News & Updates | 2 min read

KickFire Provides IP Address Intelligence for Mintigo’s Predictive Algorithms to Discover High-Propensity Target Accounts

Mintigo utilizes KickFire’s IP address intelligence to amplify first-party intent signals by identifying the companies visiting its customers’ websites.
News & Updates | 2 min read

KickFire and Integrate Enable an Always-On Account-Based Marketing Strategy

KickFire enables Integrate users to identify highly engaged target accounts and automatically trigger next-best-action account based marketing programs.
News & Updates | 2 min read

KickFire Enhances Engagio’s Account Based Marketing Platform

KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform.
News & Updates | 2 min read

KickFire Expands Account Based Intelligence Ecosystem with New Drift Integration

KickFire announces its integration with Drift to connect users with company identification data for their conversations and contacts.
News & Updates | 2 min read

Idio Generates 879% Increase in Target Account Identification with KickFire's IP-Address-to-Company API

With KickFire IP2Company API, KickFire enables Idio to accurately identify 10X more account level website visitors.