FireStarter: A Blog on IP Address Intelligence

reverse ip lookup

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye.  However, for digital marketers everywhere, this has led to a...

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  IP geolocation refers to the practice of tracing a website...
Reverse IP Lookup | 5 min read

10 Questions to Ask Before Choosing Your IP Address Data Vendor

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Reverse IP Lookup | 3 min read

Not All Data is Created Equal: What You Need to Know About Public vs. Private IP Data

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and...
Reverse IP Lookup | 2 min read

The Internet of Cows: How IPv6 is Expanding Connectivity

No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...