As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments...

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – “I’m just gonna send it!” video. But unfortunately, in today’s data-driven...

With Halloween right around the corner, and like many of you out there, I’m anxiously awaiting all the pumpkin carving, corn mazes, and haunted houses that come along with my favorite holiday. The...

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...

San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these...

With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...

CHALLENGE:  RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform....

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire...

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once. 

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 

KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...

KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too...

Most of us out there are no strangers to the tradeoff between offering up some bit of personal information and receiving something in return. This is how most free products and services operate....

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has...

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent,...

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...