Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has...
I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence. F.I.R.E. stands for fit, intent,...
Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...
