FireStarter: A Blog on IP Address Intelligence

firmographics

Firmographics | 2 min read

What are Technographics, and Why Do You Need Them?

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging.  ...
Firmographics | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and resources toward marketing to the specific group...
Firmographics | 1 min read

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to...