FireStarter: A Blog on IP Address Intelligence

sales

Maximize Your Website Leads By Tapping Into Your Invisible Pipeline™

No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...
Intent Data | 3 min read

Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has...
Intent Data | 3 min read

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...