I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is...

If you’re like me, you grew up in a time before everyone over the age of 10 had a cell phone. When you wanted to call someone, you had to remember their phone number by heart. If you forgot it, oh...

At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better...

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make...

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped by more than 30%, and unfortunately, there’s no sign of this trend changing.  This means...

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...

The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak?  The data layer is the...

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and...

No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...