FireStarter: A Blog on IP Address Intelligence

technical

Technical | 2 min read

How We Built and Launched a New Product 100% Remotely in 44 Days

You read that right, from concept to product launch in just 44 days all while working remotely. 
Technical | 3 min read

What Is The Return on Technology Investment?

“How long until we make our money back? What’s the ROI?”
Technical | 4 min read

Why Data Integrity Matters

I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is...
Technical | 2 min read

What is a Domain Name?

If you’re like me, you grew up in a time before everyone over the age of 10 had a cell phone. When you wanted to call someone, you had to remember their phone number by heart. If you forgot it, oh...
Technical | 3 min read

How KickFire’s “Secret Sauce” Still Works for Remote Teams

At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better...
Technical | 2 min read

What is an IP Address?

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make...
Website Leads | 2 min read

Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped by more than 30%, and unfortunately, there’s no sign of this trend changing.  This means...

Google Removed Network Domain and Service Provider – What Can You Do About It?

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
Technical | 3 min read

What is the Data Layer?

The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak?  The data layer is the...
Reverse IP Lookup | 5 min read

10 Questions to Ask Before Choosing Your IP Address Data Vendor

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...
Reverse IP Lookup | 3 min read

Not All Data is Created Equal: What You Need to Know About Public vs. Private IP Data

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and...
Reverse IP Lookup | 2 min read

The Internet of Cows: How IPv6 is Expanding Connectivity

No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...