FireStarter: A Blog on IP Address Intelligence

first party intent data

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once. 

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out.