Mintigo utilizes KickFire’s IP address intelligence to amplify first-party intent signals by identifying the companies visiting its customers’ websites.
"Mintigo’s partnership with KickFire has allowed us to expand our capabilities by using its sophisticated IP address intelligence technology. This adds a lot of value for our customers as they now have more ways to track where accounts are in their buyer’s journey."
SAN JOSE, CALIF. (PRWEB) JULY 02, 2019
KickFire®, the leader in IP address intelligence and company identification technology, today announces a partnership with Mintigo, a self-serve B2B account-based intelligence platform that helps marketing and sales teams identify buyers that are more likely to convert and track where they are in the buyer’s journey. Mintigo utilizes KickFire’s data across its matching process between leads (IP addresses) and their associated accounts to accurately identify high-value, first-party intent signals.
Mintigo’s proprietary algorithm uses thousands of insights and buying signals driven by artificial intelligence (AI) to build ideal customer profiles (ICPs) that predict propensity to convert and joins them with KickFire’s powerful first-party intent signals, as well as existing third-party data, to determine known and anonymous in-market and high quality accounts.
“Mintigo chose KickFire’s best-in-class data because they understand the most relevant buying signals are found on their customers’ website. Together, we provide Mintigo customers insight into the engagement of known accounts and reveal net-new opportunities,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development.
“Mintigo’s partnership with KickFire has allowed us to expand our capabilities by using its sophisticated IP address intelligence technology. This adds a lot of value for our customers as they now have more ways to track where accounts are in their buyer’s journey,” said Roy Levine, Senior Director of Engineering at Mintigo.
Since implementing KickFire’s data solutions, Mintigo has seen an exponential increase in company identification, resulting in dramatic improvements to the insights Mintigo provides its customers.
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.
Mintigo is a B2B account-based intelligence platform that uses artificial intelligence (AI) to provide a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Mintigo’s self-serve SaaS platform makes it easy for revenue teams to develop ideal customer profiles, discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your go-to-market strategy, Mintigo can help. From fast-growing startups to large scale enterprises, businesses of all sizes are using Mintigo to build revenue and growth strategies. Learn more at mintigo.com.