SAN JOSE, CALIF. (PRWEB) NOVEMBER 01, 2018
KickFire, the leader in IP address intelligence and company identification technology, today announces the release of its integration with Drift, the leading conversational marketing and sales platform. With the KickFire for Drift integration, modern marketers and sales individuals can enhance Drift conversations and contacts with powerful account-level information and firmographics. By unlocking this added layer of insight, Drift users can reveal valuable B2B data points behind anonymous visitors, helping to drive conversational account-based marketing and build better relationships with their buyers.
“The beauty of Drift’s conversational AI is that it enables companies to connect with ‘in-market buyers’ at their point of consideration. Joined with KickFire’s advanced IP intelligence, Drift’s Pro, Company, and Enterprise users will be able to de-anonymize website visitors to reveal the previously unknown company behind the conversation.” says Tina Bean, Founder and VP of Strategic Partnerships at KickFire.
Teams can easily connect their KickFire for Drift API key to their Drift platform and call upon custom contact attributes to leverage important data such as Company name, Industry, Employee Count, Revenue Range and more. Knowing a prospect’s firmographic profile leads to better data-based sales and marketing decisions increasing conversion rates and delivering exceptional experiences.
“In the past, marketers have had to rely on lead forms to capture relevant information about potential buyers who are on their website. With this new integration between KickFire and Drift, marketers now have instant access to accurate and high-quality company-level information needed to drive more conversations with potential customers” says Jared Fuller, Senior Director of Partnerships at Drift.
About KickFire
KickFire is the leader in B2B IP address intelligence. The KickFire solutions are powered by TWIN Caching™, an advanced, proprietary IP-to-company identification technology. TWIN Caching™ systematically caches and analyzes more than 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA. To learn more about KickFire, visit kickfire.com, call 408-493-0456 or email sales[at]kickfire.com.
About Drift
Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing and sales platform. Over 100,000 businesses use Drift today to build better pipeline faster by connecting them now with customers who are interested now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres, and is backed by leading venture capitalists including CRV, General Catalyst and Sequoia. Learn more at drift.com.