Sam Quicke

Director of Marketing

Recent Posts

News & Updates | 3 min read

Highlights and Insights From B2BMX 2022

WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...
Website Leads | 3 min read

A Miracle on North 1st Street

Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is – the inescapable onslaught of Hallmark Movies.
Marketing | 3 min read

Catching the Warmest Leads – Buyer Intent Data Explained Through Fishing

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...
Marketing | 5 min read

The Post-Pandemic Software Buyers Guide

If I had to sum up 2020 in one word, I would probably say dumpster-fire (ok, technically two). 

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...

How KickFire Uses KickFire: A Self Case Study

At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...
Marketing | 2 min read

What are Technographics, and Why Do You Need Them?

Despite sounding like a genre of underground rave music, technographics can be one of a B2B marketer’s most important tools when building an audience that will be receptive to their messaging.  ...
Technical | 3 min read

What Is The Return on Technology Investment?

“How long until we make our money back? What’s the ROI?”
Marketing | 3 min read

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...
Reverse IP Lookup | 3 min read

Not All Data is Created Equal: What You Need to Know About Public vs. Private IP Data

IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and how...
News & Updates | 2 min read

KickFire Expands Account Based Intelligence Ecosystem with New Drift Integration

KickFire announces its integration with Drift to connect users with company identification data for their conversations and contacts.