Ciro Alvarez

Senior Developer

Recent Posts

Technical | 2 min read

What is an API?

Let's imagine for a moment you’re craving sushi. You need a spicy tuna roll right now or you’re going to be upset for the rest of the day (if you don’t like sushi, think of something else). So...
Technical | 2 min read

Announcing the New KickFire API for Developers Hub

KickFire has always been an engineering-first company, so we pride ourselves on making life as easy as possible for our fellow developers. That’s why we offer a wide variety of both free and...
Technical | 2 min read

What is a Domain Name?

If you’re like me, you grew up in a time before everyone over the age of 10 had a cell phone. When you wanted to call someone, you had to remember their phone number by heart. If you forgot it, oh...
Website Leads | 2 min read

Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped by more than 30%, and unfortunately, there’s no sign of this trend changing.  This means...
Technical | 3 min read

What is the Data Layer?

The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak?  The data layer is the...