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Ciro Alvarez

Recent Posts

Digital Marketing | 3 min read

What is a Tracking Pixel?

Whether you know it or not, chances are you interact with thousands or even millions of pixels every day. However, savvy marketers know that pixels can be used for much more than just watching cat...

Public vs. Private – The IP Address Data Showdown

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire world...
Technical | 2 min read

What is an API?

Let's imagine for a moment you’re craving sushi. You need a spicy tuna roll right now or you’re going to be upset for the rest of the day (if you don’t like sushi, think of something else). So what...
News & Updates | 2 min read

Announcing the New KickFire API for Developers Hub

KickFire has always been an engineering-first company, so we pride ourselves on making life as easy as possible for our fellow developers. That’s why we offer a wide variety of both free and premium...
Technical | 2 min read

What is a Domain Name?

If you’re like me, you grew up in a time before everyone over the age of 10 had a cell phone. When you wanted to call someone, you had to remember their phone number by heart. If you forgot it, oh...
Website Leads | 2 min read

Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped bymore than 30%, and unfortunately, there’s no sign of this trend changing. This means we...
Technical | 3 min read

What is the Data Layer?

The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak? The data layer is the...