Angela Hawker

Senior Digital Marketing Specialist

Recent Posts

Digital Marketing | 5 min read

How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget

Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...
Intent Data | 2 min read

KickFire Provides Company Identification for G2’s First-Party Intent Platform

KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...
News & Updates | 2 min read

KickFire Releases New Extension for Adobe Launch

KickFire Releases New Extension for Adobe Launch And Announces Availability in the Adobe Exchange App Marketplace KickFire’s latest Adobe Launch Extension update delivers enhanced website traffic...

What Are Retargeting Ads?

As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...

Third-Party Cookies Are Doomed, Here’s How to Prepare

Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google.  It’s no secret that in recent years the entire cookie...

Google Removed Network Domain and Service Provider – What Can You Do About It?

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...

29 B2B Marketing Terms You Should Know

When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something,...
Target Accounts | 4 min read

Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Firmographics | 1 min read

Firmographics for Account Based Everything

Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to...
News & Updates | 2 min read

KickFire Enhances Engagio’s Account Based Marketing Platform

KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform.
News & Updates | 2 min read

Idio Generates 879% Increase in Target Account Identification with KickFire's IP-Address-to-Company API

With KickFire IP2Company API, KickFire enables Idio to accurately identify 10X more account level website visitors.