Reverse IP Lookup
Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
Angela Hawker
Recent Posts
News & Updates
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1 min read
Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility
KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide...
IP Address Intelligence
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4 min read
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...
Marketing
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2 min read
Two Websites Walk Into a Bar: An Explanation of First-Party Data
With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...
Digital Marketing
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2 min read
Google Removed Network Domain and Service Provider – What Can You Do About It?
If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
Marketing
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5 min read
How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget
Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...
News & Updates
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2 min read
KickFire Provides Company Identification for G2’s First-Party Intent Platform
KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...
News & Updates
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2 min read
KickFire Releases New Extension for Adobe Launch
KickFire Releases New Extension for Adobe Launch And Announces Availability in the Adobe Exchange App Marketplace KickFire’s latest Adobe Launch Extension update delivers enhanced website traffic...
Marketing
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3 min read
What Are Retargeting Ads?
As marketers, we hope and pray that every single person that sees one of our ads immediately understands the value of our products, comes to our website, converts into a sales-ready lead, and...
Marketing
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3 min read
Third-Party Cookies Are Doomed, Here’s How to Prepare
Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google. It’s no secret that in recent years the entire cookie...
Google Deprecates Service Provider and Network Domain Dimensions
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal...
Website Leads
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4 min read
Let's Talk About IP Address Intelligence in Your Chat Platform
In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely? There are countless reasons but many of...
Marketing
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3 min read
29 B2B Marketing Terms You Should Know
When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you...
Website Leads
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4 min read
Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)
First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
Marketing
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2 min read
The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?
We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
Marketing
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1 min read
Firmographics for Account Based Everything
Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to the...
News & Updates
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2 min read
KickFire Enhances Engagio’s Account Based Marketing Platform
KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform.
News & Updates
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2 min read
Idio Generates 879% Increase in Target Account Identification with KickFire's IP-Address-to-Company API
With KickFire IP2Company API, KickFire enables Idio to accurately identify 10X more account level website visitors.