Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make...
The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye. However, for digital marketers everywhere, this has led to a...
This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to...
First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and resources toward marketing to the specific group...
Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean. IP geolocation refers to the practice of tracing a website...
I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence. F.I.R.E. stands for fit, intent,...
Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...
Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...
Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...
