Andy Golden

Recent Posts

Marketing | 2 min read

Hell Bent on Intent Episode 3

In the third episode of the Hell Bent on Intent series, Tukan Das brings on Dee Acosta from Metadata.io to walk us through how to choose the right intent data vendor, some red flags to look out for,...
Marketing | 2 min read

Hell Bent on Intent Episode 2

In this second installment of Hell Bent on Intent, Tukan Das talks with Kamil Rextin, founder of 42 Agency, about his recent article “Does Intent Data Really Work?”.
Marketing | 3 min read

Hell-Bent on Intent Episode 1

The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...
Marketing | 1 min read

How to Win in 2022 With Intent-Based ABM

Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
Website Leads | 3 min read

How to Identify Your Ideal Customers Using Data You Already Have

As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...

How to Use First-Party Intent Data and Sending to Achieve ABM Success

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – "I'm just gonna send it!" video. But unfortunately, in today’s data-driven world,...
News & Updates | 2 min read

KickFire’s Buyer Intent Reveals Invisible Funnel for FunnelAmplified

San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these...
News & Updates | 2 min read

How RollWorks Selected KickFire as a First-Party Intent Data Vendor

CHALLENGE:  RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With...
Digital Marketing | 4 min read

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once. 
News & Updates | 2 min read

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
Marketing | 3 min read

The Psychology of Brand Awareness

From freeway billboards to soccer team jerseys to Formula 1 racecars and more, the average person sees an estimated 4,000-10,000 ads (and, by extension, brands) per day. 

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 
News & Updates | 1 min read

KickFire Unveils New Account Intelligence Tool, KickFire SPARK

KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.
Marketing | 1 min read

Tap Into Your “Goldilocks Zone” With B2B Buyer Intent Data

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too hot,...
Marketing | 5 min read

To Gate or Not To Gate – The Gated Content Showdown

Most of us out there are no strangers to the tradeoff between offering up some bit of personal information and receiving something in return. This is how most free products and services operate. The...
Marketing | 5 min read

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people and...

What is an IP Address?

IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make the...
Marketing | 4 min read

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye.  However, for digital marketers everywhere, this has led to a lot...

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...
Website Leads | 3 min read

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Marketing | 4 min read

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn, increasing your attention and resources toward marketing to the specific group that...
Marketing | 4 min read

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  IP geolocation refers to the practice of tracing a website...
News & Updates | 2 min read

Webinar: How to Optimize Ad Spend through Keyword Intent Search & Personalization in Google Analytics

KickFire and iDimension join forces to show how to leverage account-level IP address data to optimize ad spend in Google Analytics and Ads on Thursday, September 26, 2019. Targeted ads are an...
Marketing | 3 min read

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent, recency,...
News & Updates | 1 min read

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire expands B2B firmographic API to further assist its customers by increasing the IQ of their technology stack to drive account-based marketing.
News & Updates | 2 min read

KickFire and Bonfire Join Together to Enable B2B Personalization and Identification through Sitecore

KickFire’s integration module for the Sitecore Experience Platform allows Sitecore customers to identify anonymous website visitors and trigger account-based personalization and targeting.
Marketing | 3 min read

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...
News & Updates | 2 min read

KickFire Provides IP Address Intelligence for Mintigo’s Predictive Algorithms to Discover High-Propensity Target Accounts

Mintigo utilizes KickFire’s IP address intelligence to amplify first-party intent signals by identifying the companies visiting its customers’ websites.
Website Leads | 3 min read

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
Reverse IP Lookup | 2 min read

The Internet of Cows: How IPv6 is Expanding Connectivity

No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this. We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...
News & Updates | 2 min read

KickFire and Integrate Enable an Always-On Account-Based Marketing Strategy

KickFire enables Integrate users to identify highly engaged target accounts and automatically trigger next-best-action account based marketing programs.