FireStarter: A Blog on IP Address Intelligence
    Website Visitor Tracking | 3 min read

    Third-Party Cookies Are Doomed, Here’s How to Prepare

    Third-party cookies will be dead by 2022.You read that right, third-party cookies will be functionally gone by 2022. Why? One word: Google.  It’s no secret that in recent years the entire cookie...
    Angela Hawker Senior Digital Marketing Specialist

    Most Popular
    Website Visitor Tracking

    Google Removed Network Do...
    Website Leads

    Hold Up, Wait a Milliseco...
    Technical

    What is an IP Address?
    Website Visitor Tracking

    Maximize Your Website Lea...

    Explore By

    Latest Posts

    Website Visitor Tracking | 2 min read

    Maximize Your Website Leads By Tapping Into Your Invisible Pipeline™

    No matter what your organization sells, chances are inbound leads (i.e. form fills, chat, etc.) account for at least some percentage of your sales pipeline. These leads are great, not only has a...
    Tina Bean VP of Business Development
    Technical | 2 min read

    What is an IP Address?

    IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make...
    Andy Golden Content Marketing Specialist
    Website Leads | 2 min read

    Hold Up, Wait a Millisecond – How Response Time Impacts Your Website

    It’s no secret, attention spans are shrinking. Over the past 20 years, adult attention spans have dropped by more than 30%, and unfortunately, there’s no sign of this trend changing.  This means...
    Ciro Alvarez Senior Developer
    Website Visitor Tracking | 2 min read

    Google Removed Network Domain and Service Provider – What Can You Do About It?

    If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
    Angela Hawker Senior Digital Marketing Specialist
    Technical | 3 min read

    What is the Data Layer?

    The data layer is the technical infrastructure that websites tap into to send and receive information and deploy applications. What does that mean in normal human speak?  The data layer is the...
    Ciro Alvarez Senior Developer
    Account-Based Marketing | 4 min read

    Let's Talk About IP Address Intelligence in Your Chat Platform

    In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...
    Angela Hawker Senior Digital Marketing Specialist
    News & Updates | 2 min read

    Clarity and ‘20/20’ Vision in 2020

    With the turn of each new year, it is tradition, and part of the human spirit, to reflect on the past and look forward to the next year. We’ve learned from our mistakes, celebrated our successes...
    Stephen Oachs Founder/CEO
    Website Visitor Tracking | 4 min read

    The Cookie Has Crumbled... Now What?

    The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye.  However, for digital marketers everywhere, this has led to a...
    Andy Golden Content Marketing Specialist
    Digital Marketing | 5 min read

    5 Ways to Fight Digital Ad Fraud

    This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to...
    Andy Golden Content Marketing Specialist
    Account-Based Marketing | 3 min read

    Marketing Attribution - ABM’s Final Frontier

    First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
    Andy Golden Content Marketing Specialist
    Firmographics | 4 min read

    How to Build a Better ABM Target List Using Firmographics

    The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and resources toward marketing to the specific group...
    Andy Golden Content Marketing Specialist
    Website Visitor Tracking | 4 min read

    6 Ways You Should Be Using IP Geolocation

    Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  IP geolocation refers to the practice of tracing a website...
    Andy Golden Content Marketing Specialist
    Account-Based Marketing | 3 min read

    5 Ways to Decrease Ad Waste Using Google Analytics & Ads

    The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...
    Sam Quicke Marketing Manager
    Intent Data | 3 min read

    Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You

    Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has...
    Alex Chan Marketing Operations Specialist
    Account-Based Marketing | 3 min read

    Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

    I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent,...
    Andy Golden Content Marketing Specialist
    Reverse IP Lookup | 5 min read

    10 Questions to Ask Before Choosing Your IP Address Data Vendor

    IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...
    Tina Bean VP of Business Development
    Website Visitor Tracking | 3 min read

    29 B2B Marketing Terms You Should Know

    When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something,...
    Angela Hawker Senior Digital Marketing Specialist
    Target Accounts | 4 min read

    Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)

    First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you...
    Angela Hawker Senior Digital Marketing Specialist
    Account-Based Marketing | 3 min read

    Dynamic Content - More Than Just Another Marketing Buzzword

    Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...
    Andy Golden Content Marketing Specialist
    Intent Data | 3 min read

    First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

    Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...
    Andy Golden Content Marketing Specialist
    Account-Based Marketing | 3 min read

    3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

    Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
    Andy Golden Content Marketing Specialist
    Account-Based Marketing | 2 min read

    The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

    We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...
    Angela Hawker Senior Digital Marketing Specialist
    Reverse IP Lookup | 3 min read

    Not All Data is Created Equal: What You Need to Know About Public vs. Private IP Data

    IP address data is vast, consisting of thousands of sources and various methods to access account level information from an IP address. However, when it comes to reverse IP lookup data, where and...
    Sam Quicke Marketing Manager
    Reverse IP Lookup | 2 min read

    The Internet of Cows: How IPv6 is Expanding Connectivity

    No, that’s not a typo in the title, and I promise it’ll make sense when you’re done reading this.We can’t talk about IPv6 without first explaining what exactly an IP address is. Internet Protocol...
    Andy Golden Content Marketing Specialist
    Firmographics | 1 min read

    Firmographics for Account Based Everything

    Firmographics — a term thrown around our office every 5 minutes or so, but one that you may not be as familiar with. Firmographics are attributes about companies that can be thought of similar to...
    Angela Hawker Senior Digital Marketing Specialist
    Load More

    Explore More