KickFire Blog: The Future of IP Address Intelligence™

Account-Based Marketing Website Leads
Jan 16. 2020

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen ...

author: Angela Hawker

Dec 30. 2019

Clarity and ‘20/20’ Vision in 2020

With the turn of each new year, it is tradition, and part of the human spirit, to reflect on the past and look forward to the next year. We’ve ...

author: Stephen Oachs

Website Visitor Tracking Reverse IP Lookup
Dec 16. 2019

The Cookie Has Crumbled... Now What?

The entire cookie-based industry has been on a steep decline for some time now, and it looks like it’s finally time to say goodbye. However, for ...

author: Andy Golden

Reverse IP Lookup Digital Marketing
Nov 14. 2019

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been ...

author: Andy Golden

Account-Based Marketing
Oct 31. 2019

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the ...

author: Alex Chan

Firmographics Target Accounts
Oct 17. 2019

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and ...

author: Angela Hawker