KickFire Blog: The Future of IP Address Intelligence™

Firmographics Target Accounts
Oct 17. 2019

How to Build a Better ABM Target List Using Firmographics

The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn increasing your attention and ...

author: Angela Hawker

Website Visitor Tracking Reverse IP Lookup
Oct 03. 2019

6 Ways You Should Be Using IP Geolocation

Before we get ahead of ourselves, we should discuss what we mean when we say IP geolocation, and more importantly, what we don’t mean.  ...

author: Andy Golden

Target Accounts
Sep 18. 2019

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

  The look on Ben Franklin’s face says it all, he’s ...

author: Sam Quicke

Website Visitor Tracking Intent Data
Sep 05. 2019

Account Scoring Step-By-Step - How to Make First-Party Intent Data Work for You

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one ...

author: Alex Chan

Account-Based Marketing Intent Data
Aug 22. 2019

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy ...

author: Andy Golden

Website Visitor Tracking Reverse IP Lookup
Aug 07. 2019

10 Questions to Ask Before Choosing Your IP Address Data Vendor

IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that ...

author: Tina Bean